Professor Eui Chul Jung, along with three HCID lab researchers, attended the IASDR 2019: DESIGN REVOLUTION Conference in Manchester, United Kingdom, where he presented paper presentations and conducted workshops. Based on the theme of “T+P=B: Trigger design plus Pleasure equals Desired Behavior,” he proposed an idea that would make it possible to continue hard-to-sustain behaviors in life, by using pleasure as a trigger. Participants from each country showed great interest in the topic, and there were various results that may be helpful for future research.
Title of Conference: IASDR 2019
Date: 2019. 9. 2 ~ 9. 5
Venue: Manchester Metropolitan University, Manchester, England
Supervised by: Prof. Eui Chul Jung
Participant: Gahyung Song(in doctor’s course), Kyungmin Kim(master’s course), Jungcheol Heo(master’s course)
Detail: T+P=B(Trigger Design plus Pleasure equals Desired Behavior) workshop recognizes the need to practice daily healthy behaviors that everyone thinks should be done but hard to do. We claim with “T+P=B” that pleasure is the key to find a missing link between a single decision-making process and the lasting behavior for trigger design.